Create Brands That People Love, Outperform Competition, and Improve Your ROI.

Nadine Bruder, who facilitates this workshop, has been applying the purpose-led approach in her strategy advisory work for executives from industry leaders and innovative startups since the beginning of her career in 2007. With that approach under her belt she was able to create extraordinary results for the brands which she has helped lead into the future.

Funnily enough her first executive advisory work turned Steve Jobs – the business man who personifies purpose-driven leadership probably the most – into a fan of her client’s brand.

The essence of the purpose-driven leadership and strategy approach is so crazy simple yet powerful: Know and integrate your purpose, aka “Your Why”, so that it will guide you effortlessly forward on your path to what you define “Success and Impact” – as an organization, as a team, or as an individual. 

However unfortunately, it comes easier to us to share what we are doing or offering. But expressing the reason why we are doing the things comes harder to us. Yet, the reason behind is the key to the “What” and “How” in our work-lives and in business.

Once we can clearly express a purpose, everything will almost automatically align and even help us navigate through turbulent times. And what we identify as success or impact can be achieved more effortlessly.

Throughout the workshop be assured that Nadine creates an inspiring, highly engaging and safe place for you to be open. What happens in the workshop, stays in the room! Group sessions will also invite for needed reflections among participants.

Nadine Bruder is a multiple-award winning strategist, conceptual creative, sustainability/ ESG advocate, renaissance woman with an art & science mindset, and the founder of JUST DAMN RIGHT.

Asking “WHY” and “HOW” in favor of purpose, empowerment and progress is her innate mode and has been at the core of her work throughout.

Funnily enough Nadine’s first purpose-led strategy advisory work directly after university in 2007 turned Steve Jobs – the businessman who personifies purpose-driven leadership probably still the most – into a fan of her former mandate’s brand.

She has been a catalytic and transformative force for international companies, both industry leaders and innovative startups, for over a decade now. Her signature is a strategic orchestration of purpose-driven leadership, technology and innovation, sustainability, culture, and experience design – resulting in major improvements of performance, ROI and brand equity for companies.

From creating brands and digital products that have been awarded, strategizing and executing innovation and culture labs for listed companies, to developing new revenue streams and business models, international growth initiatives, and partnerships that exceeded goals.

Vodafone, VISA, Ford, Henkel, Berlinale Film Festival and Canyon Bicycles are some of the brands Nadine has had the privilege to work with.

In 2016 she built Germany’s first disruptive IT education company from scratch to help close the talent gap and enable people to start a new career in tech. Since then, Nadine has been integrating the Global Sustainable Development Goals (SDGs), ESG, and finance/investing into her professional activities.

Today she runs JUST DAMN RIGHT, operating internationally at the intersection of sustainability-led investing, innovation, and culture to create and help grow solutions that address the challenges of our time, big and small. In addition, together with her team of domain experts, Nadine guides companies on their paths to ESG and becoming an impact leader.